Privacy Policy

Last Updated: March 5, 2025

Luvrelle® ("we," "us," or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website luvrelle.com and make purchases from us.

1. Information We Collect

We collect information that you voluntarily provide to us when you place an order, contact us, or interact with our website. This includes:

  • Personal Identifiers: Name, email address, billing and shipping address, phone number
  • Payment Information: Payment is processed securely by PayPal. We do not store your full payment card details on our servers.
  • Order Information: Products purchased, order history, and transaction details
  • Device & Usage Data: IP address, browser type, pages visited, referring URLs, and time spent on pages (collected via cookies and analytics tools)
  • Communications: Any messages you send us via email or contact forms

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders and send related information (confirmations, shipping updates, receipts)
  • Respond to your comments, questions, and customer service requests
  • Send promotional communications (you may opt out at any time)
  • Monitor and analyze usage trends to improve our website and products
  • Detect, prevent, and address fraud and other illegal or harmful activities
  • Comply with legal obligations

3. Cookies and Tracking Technologies

We use cookies, pixel tags, and similar tracking technologies to collect usage information and improve our services. Specifically:

  • Meta (Facebook) Pixel: We use the Meta Pixel to measure the effectiveness of our advertising campaigns, understand user behavior, and deliver relevant ads on Facebook and Instagram. The Pixel may collect your IP address, browser information, and pages you have visited. You can opt out of Meta's use of cookies for ad targeting via Facebook Ad Settings or the Your Online Choices platform.
  • Essential Cookies: Required for the website to function properly (e.g., shopping cart)
  • Analytics Cookies: Help us understand how visitors interact with the website

You can control cookies through your browser settings. Disabling cookies may affect some website functionality.

4. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties for their own marketing purposes. We may share your information with:

  • Service Providers: Companies that assist us in operating our website and conducting business (payment processors, shipping carriers, email providers), bound by confidentiality agreements
  • Advertising Partners: Meta Platforms, Inc. (Facebook/Instagram) for ad delivery and measurement, as described above
  • Legal Authorities: When required by law, court order, or governmental authority
  • Business Transfers: In connection with a merger, acquisition, or sale of assets

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order records are typically retained for 7 years for tax and legal purposes.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete data
  • Deletion: Request deletion of your personal data (subject to legal obligations)
  • Opt-Out of Marketing: Unsubscribe from marketing emails at any time via the link in our emails
  • Data Portability: Request your data in a structured, machine-readable format
  • Restrict Processing: Request that we limit how we use your data

To exercise any of these rights, please contact us at support@luvrelle.com.

7. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the "sale" of personal information. We do not sell personal information. To submit a CCPA request, contact us at support@luvrelle.com.

8. European Users (GDPR)

If you are located in the European Economic Area (EEA), our legal basis for processing your personal data is: (a) performance of a contract when processing your order; (b) your consent for marketing communications; and (c) legitimate interests for fraud prevention and improving our services. You have the right to lodge a complaint with your local data protection authority.

9. Children's Privacy

Our website is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page with an updated date. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us: